At McKissock Learning, we want our customers to have all the resources they need to be successful in real estate. That’s why we’ve teamed up with RISMedia, the leading provider of the most relevant and up-to-date information related to the residential real estate market.
As their Strategic Education Partner, we are able to give our customers free access to the digital edition of the RISMedia monthly magazine.
This real estate magazine is full of thought-provoking and valuable content that agents of all years of experience can apply to their careers. Here’s a brief overview of what you will find in this month’s edition.
Full Speed Ahead: The CENTURY 21® Brand’s Forward-Thinking Approach
In this month’s cover story, writer Paige Tepping interviews president and CEO of Century 21 Real Estate, Michael Miedler, and others about the company’s recent “series of bold decisions to differentiate themselves from the ‘sea of sameness’ in the market.”
Over the past two years, these bold changes to the brand have resulted in “significant market growth” for the global franchisor. The CENTURY 21 family has attracted industry-leading companies as well as some of the top real estate professionals, including the country’s No. 1 agent in transaction volume, Kyle Seyboth.
Read the full article on page 26 of the digital magazine.
FREE GUIDE: Increase your marketing ROI with this free guide, Social Media Toolkit for Real Estate Agents.
Commercial Real Estate: Post-Coronavirus Market Outlook
In this global spotlight, Chris Dietz, executive vice president of Global Operations for Leading Real Estate Companies of the World®, analyzes the impact of the coronavirus pandemic on commercial real estate.
Specifically, Dietz looks at “three core commercial property sub-sectors and how they might be affected by the recent changes in how we live and work.” He discusses the sub-sectors of retail, warehouses and logistics centers, and office space—each of which has been impacted differently by the global pandemic.
Read the full article on page 32 of the digital magazine.
Fraud Protection During COVID-19 Pandemic
In this piece, Nia Duggins, NAR’s business issues policy representative, emphasizes the importance of consumer protection and fraud prevention during the ongoing COVID-19 pandemic. Government imposter scams and charity scams are on the rise, says Duggins. She discusses various common scams, as well as efforts to prevent them by several government agencies and the National Association of REALTORS® (NAR).
Read the full article on page 13 of the digital magazine.
Real Estate Tips and Success Stories
Building Your Brand With Video Content
This piece, written by the experts right here at Real Estate Express, asserts that video content is a “highly effective and low-cost way to build your brand.” The article outlines key tips and best practices for creating long-form audio or video content and sharing it on social media.
“If people are learning something from you and you’re genuinely bringing value to their lives, you’ll most likely have an easier time getting them to trust you when it comes to buying or selling a property.”
Read the full article on page 55 of the digital magazine.
Quick Fixes to Increase 2020 Sales
“It’s safe to say that the extraordinary events of this year have affected everyone in real estate in some way, shape or form,” says national real estate coach Sherri Johnson.
In this advice piece, Johnson outlines three common problems that agents may be experiencing. She then lays out specific fixes that managing brokers can use to help agents boost their sales this year.
Read the full article on page 84 of the digital magazine.