At McKissock Learning, we want our customers to have all the resources they need to be successful in real estate. That’s why we’ve teamed up with RISMedia, the leading provider of the most relevant and up-to-date information related to the residential real estate market.
As their Strategic Education Partner, we are able to give our customers free access to the digital edition of the RISMedia monthly magazine.
This real estate magazine is full of thought-provoking and valuable content that prospective and licensed agents of all years of experience can apply to their careers. Here’s a brief overview of what you will find in this month’s edition.
A Smarter Way to Do Business: Why SmartHome International Believes It Has the Business Model for the Future
“When the COVID-19 pandemic began, many brokerage companies had to shift gears entirely.” While other companies scrambled to find technology solutions to help them operate remotely, SmartHome International already had the tools they needed to succeed.
In this feature article, writer Paige Tepping interviews SmartHome International CEO and Founder Matt Widdows. Learn about the history of the company, how they grew into a real estate tech giant, and their innovative RealSmart Tech Suite, which offers “agent and broker software that goes far beyond transaction management.”
Read the full article on page 27 of the digital magazine.
Advancing the Green Building Industry and Its Practice One Step At a Time
“The Green REsource Council recently unveiled its 2020 EverGreen Award winners, honoring those real estate professionals who have taken extraordinary measures to advance green building, develop their skills, and use their green know-how to better their communities and the real estate industry.”
In this piece, writer Keith Loria interviews two of this year’s EverGreen Award winners, Florida-based agent Jeannette Moore and Arizona-based broker Rob Madden, about their stand-out contributions to green building.
Read the full article on page 44 of the digital magazine.
New REALTOR® Campaign Emphasizes Why ‘Fairness Is Worth Fighting For’
Victoria Gillespie, senior vice president and chief marketing and communications officer for the National Association of REALTORS®, describes NAR’s “ongoing effort to re-affirm our commitment to fair housing” and the recent advertising campaign in which they declare “Fairness is worth fighting for.”
“We must take action to ensure every responsible, creditworthy American—regardless of their race, nationality, sexual orientation or religion—has the same opportunity to secure the American Dream of homeownership,” Gillespie writes.
Read the full article on page 38 of the digital magazine.
Real Estate Tips and Stories
10 Habits of Top Real Estate Agents
This piece, written by the experts right here at Real Estate Express, lays out ten habits “that can make the difference between having the occasional successful month and being at the top of your market month by month.”
The article highlights the importance of things like brand consistency, professionalism, tenacity, honesty, and other practices shared by top agents in the real estate industry.
Read the full article on page 22 of the digital magazine.
5 Traits of Top-Producing Teams
“Top-producing real estate teams don’t happen by accident; they operate intentionally and are so consistently fluid in their business that they make sales appear easy and almost magical,” says national real estate coach and creator of the 90-Day Bootcamp, Sherri Johnson.
In this article, Johnson outlines five actions, traits, and routines that you can incorporate into your real estate business practices to help your team work together more effectively and produce more sales.
Read the full article on page 86 of the digital magazine.
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